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Privacy Policy for TheDeshi

Last Updated: 24-06-2026

1. Introduction

Welcome to TheDeshi (operating at thedeshi.co.uk, hereafter referred to as the "Platform", "we", "us", or "our"). We operate an online multi-vendor marketplace that empowers independent vendors to list, market, and sell products and services to customers.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website or use our Services. By accessing or using our Platform, you agree to the data practices described in this Privacy Policy.

2. Information We Collect

We collect information to provide, manage, and improve our marketplace. This includes:

Information You Provide Directly

Customer Information:

  • Full name

  • Email address and phone number

  • Billing and shipping addresses

  • Payment and transaction information

  • Purchase history and platform preferences

  • Customer support communications

  • Account credentials (username and password)

Vendor Information:

  • Full name and business name

  • Business registration details and tax identification numbers

  • Government-issued identification (where required for compliance)

  • Business address, email address, and phone number

  • Banking and payout details

  • Product listings, shop policies, and business information

Automatically Collected Information

  • Device Data: IP address, browser type, operating system, and device identifiers.

  • Usage Data: Pages visited, time spent on the Platform, clickstream data, and search queries.

  • Cookies: We use cookies and similar tracking technologies to keep you logged in, remember your preferences, and analyze site traffic.

Information From Third Parties

  • Payment processors (for transaction verification)

  • Identity verification providers (for vendor onboarding)

  • Shipping and logistics providers

  • Fraud prevention and security services

  • Marketing, advertising, and analytics partners

  • Social media platforms (if you link your accounts)

3. How We Use Your Information

We process your personal information for the following business purposes:

  • To create, authenticate, and manage user and vendor accounts.

  • To process orders, facilitate payments, and manage vendor payouts.

  • To enable seamless communication between Customers and Vendors.

  • To verify user identities and maintain a secure, fraud-free marketplace.

  • To provide responsive customer support and resolve disputes.

  • To improve, optimize, and personalize the Platform experience.

  • To send administrative and transactional notifications.

  • To deliver marketing communications (only where you have opted in).

  • To monitor platform security and enforce our Terms of Service.

  • To comply with applicable legal and regulatory obligations.

4. Marketplace Transactions & Vendor Data Sharing

Our Platform acts as an intermediary facilitating transactions between Customers and Vendors.

  • Order Fulfillment: When a Customer places an order, we share the necessary information (e.g., name, shipping address, order details) with the specific Vendor fulfilling that order.

  • Vendor Obligations: Vendors are strictly required to use Customer information solely for order fulfillment, shipping, customer service, and legal compliance.

  • Independent Controllers: Customers acknowledge that Vendors act as independent data controllers for the information they receive and may process this data according to their own privacy policies and applicable laws.

5. Communications

We communicate with our users in two primary ways:

  • Transactional Communications: Essential emails such as order confirmations, shipping updates, account notifications, security alerts, and support messages. You cannot opt out of these.

  • Marketing Communications: Promotional offers, newsletters, product recommendations, and vendor spotlights. You may unsubscribe from marketing communications at any time using the link provided in the emails.

6. Sharing Your Information

We do not sell your personal data. We only share information with trusted third parties under the following circumstances:

  • Service Providers: Payment gateways, web hosting, data analytics, customer support software, and shipping partners who help us run the Platform.

  • Legal & Law Enforcement: When required by law, subpoena, or other legal processes, or to protect the rights, property, and safety of TheDeshi, our users, or others.

  • Business Transfers: In the event of a merger, acquisition, or sale of company assets, user data may be transferred to the acquiring entity.

7. Data Security and Retention

Security Measures

We implement rigorous technical, administrative, and organizational measures to protect your data, including encryption, secure payment processing gateways, strict access controls, and regular security audits. However, please note that no method of online transmission or storage is 100% secure.

Data Retention

We retain personal information only for as long as necessary to provide our Services, complete transactions, resolve disputes, prevent fraud, and comply with tax, accounting, and legal requirements. Once data is no longer needed, it is securely deleted or anonymized.

8. Your Data Protection Rights

Depending on your location (such as under the UK GDPR), you may have the following rights regarding your personal data:

  • The Right to Access: Request a copy of the personal data we hold about you.

  • The Right to Rectification: Request correction of inaccurate or incomplete data.

  • The Right to Erasure: Request the deletion of your personal data (subject to legal obligations).

  • The Right to Restrict/Object: Opt-out of certain processing activities, including direct marketing.

9. Vendor Responsibilities

Vendors operating on thedeshi.co.uk must adhere to strict data protection standards. By selling on our Platform, Vendors agree to:

  • Process Customer information lawfully and securely.

  • Protect Customer data from unauthorized access, loss, or misuse.

  • Use Customer information only for fulfilling orders and providing direct customer support.

  • Comply with all applicable local and international privacy laws (e.g., UK GDPR).

  • Notify us immediately in the event of any data breach affecting Customer information.

Note: Failure to comply with these obligations may result in immediate suspension or termination of the Vendor's account.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "Last Updated" date. For material changes, we will notify registered users via email or a prominent notice on the Platform.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or need to report a privacy concern, please contact us:

 

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